Insights

Demo

Halcyra Outdoor · Sales performance

Business overview

Illustrative demo data for a fictional retailer

Last 12 months · compared with the previous 12 months

  • Revenue

    ₹51.6Cr

    +16.1% compared with the previous 12 months

  • Orders

    1,57,536

    +10.2% compared with the previous 12 months

  • Average order value

    ₹3,277

    +5.4% compared with the previous 12 months

  • New customers

    55,019

    +10.5% compared with the previous 12 months

  • Online conversion rate

    3.65%

    −4.1% compared with the previous 12 months

Monthly revenue

Last 12 months, against the previous 12 months

  • This period
  • Previous 12 months
Period total
₹51.6Cr
Best month
Oct 26 · ₹5.5Cr
Monthly average
₹4.3Cr

Insights

Sample · simulated AI

  • Revenue up 16.1% vs the previous 12 months

    Camping gear contributed the largest increase (₹2.7Cr, about 37% of the growth).

  • Accessories is lagging

    Accessories revenue changed −0.7% while the business overall moved +16.1%. Worth reviewing range and pricing before the next season.

  • Checkout completion is slipping

    Step conversion fell from 65.1% to 63.0%. A checkout or payment change in this window is the first thing to check.

  • Paid ads is a growing source of new customers

    Its share of new customers moved from 27.1% to 29.6%.

  • East is behind target

    East reached 98% of target; South leads at 110%.

Revenue by category

Share of revenue and change on the comparison period

  • Apparel+12.4%
    ₹15.3Cr

    29.6% of revenue · ₹13.6Cr in the comparison period

  • Camping gear+28.8%
    ₹12Cr

    23.3% of revenue · ₹9.3Cr in the comparison period

  • Footwear+15.8%
    ₹11.3Cr

    22.0% of revenue · ₹9.8Cr in the comparison period

  • Cycling+22.0%
    ₹7.2Cr

    13.9% of revenue · ₹5.9Cr in the comparison period

  • Accessories−0.7%
    ₹5.8Cr

    11.2% of revenue · ₹5.8Cr in the comparison period

Conversion funnel

Online store and marketplace sessions to orders

  • Sessions
    28.6L

    28,61,463 sessions

  • Product views56.0% of previous
    16L

    Comparison period: 56.2% step conversion

  • Added to cart22.0% of previous
    3.5L

    Comparison period: 22.0% step conversion

  • Checkout started46.9% of previous
    1.7L

    Comparison period: 47.3% step conversion

  • Orders63.0% of previous
    1L

    Comparison period: 65.1% step conversion

New customers by source

Monthly first-time customers, stacked by acquisition source

  • Search
  • Paid ads
  • Social
  • Referral & direct
02K4K6KNov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sept 26Oct 26

Sales performance by region

Targets set at 12% growth on the comparison period. Select a column to sort.

South₹15.8Cr110%+23.3%₹3,265
North₹14.8Cr100%+12.5%₹3,275
West₹13.9Cr104%+16.0%₹3,290
East₹7.1Cr98%+9.6%₹3,286

All figures are generated sample data for a fictional company and do not describe any real business. Insights are produced by rules over the computed figures to illustrate an AI summary layer.